The radio media is one of the other forms of media out there, moreso it is one which a general kind or location of people love and spend time talking about.

However the radio like other so called "tradional" media out there like television, news paper, etc engage in traditional forms of advertisement, which involves advertising to a large number of people, without any particular audience in target.

This ends up given results which are not consistent and trackable over time. Not to talk of the money spent on planning, preparing and placing the ads, or the nuisance that it causes to those who the ads wont appeal to or concern.

But over the years, the radio stations and proven to last the test of time, even though the have a lot of challenges to climb through.

My question to you dear reader here is, how has the radio media managed to survive given its traditional form of advertisement over the now common digital marketing form which presents a targeted form of advertising.

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